Put your company in the spotlight within the prestigious environment of dpn, the leading trade medium for institutional investment and occupational pension schemes. With comprehensive analyses, exclusive formats, and high-profile events such as the ASSETS & LIABILITIES Convention, you will engage top decision-makers in institutional investment and effectively present your case where investment decisions are made.
2025
2026
dpn overview
per year
per edition
unique visitors per month
subscribers
Your platform for the institutional capital market.
With dpn, you can directly reach the key decision-makers in the institutional capital market: investment managers at pension funds, pension schemes, support funds, insurance companies, banks, church banks, custodians, corporate treasury managers, and CTAs. Additionally, we specifically target experts from custodians and administrators, providers of alternative investments (such as private equity firms and hedge funds), asset management companies, capital management companies (KVGs), occupational pension experts, associations and regulators (e.g., BVI, aba, BaFin), as well as consultants, sovereign wealth funds, foundations, and family offices.
Magazine
Particularly impressive: 79 percent of leading German pension funds are regular readers of dpn – and thus directly part of your potential target group, giving you direct access to this influential audience.
… of readers receive exclusive information.
… of readers learn how other companies tackle challenges.
… of readers gain a good overview.
… of readers receive key institutional industry trends and analysis.
… of readers find it helps them make smart decisions.
Advertising formats
1/1 Full page
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 9,900
Ad price 4c/sw (plus VAT)
U2 Inside front cover
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 12,000
Ad price 4c/sw (plus VAT)
U3 Inside back cover
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 10,400
Ad price 4c/sw (plus VAT)
U4 Outside back cover
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 12,000
Ad price 4c/sw (plus VAT)
1/1 Full page
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 9,900
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
U2 Inside front cover
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 12,000
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
U3 Inside back cover
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 10,400
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
U4 Outside back cover
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
€ 12,000
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
1/2 page horizontal
Print area: 176 x 120 mm
Bleed size: 210 x 140 mm
€ 6,900
Ad price 4c/sw (plus VAT)
1/2 page horizontal
Print area: 176 x 120 mm
Bleed size: 210 x 140 mm
€ 6,900
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
Content formats sponsoring
Spotlight article
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
from € 10,500
Ad price 4c/sw (plus VAT)
Meet the Manager
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
from € 18,000
Ad price 4c/sw (plus VAT)
Praxis Talk
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
from € 22,000
Ad price 4c/sw (plus VAT)
Spotlight-Artikel
Sonderbeilage
Preview
Article on a topical theme of the customer’s choice, including contact details and logo
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
1 page article: € 10,500
2 page article: € 18,000
3 page article: € 25,000
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
Please send material for special forms of advertising 10 days before the booking deadline with reference to dpn to redaktion@faz-bm.de.
Meet the Manager
Sonderbeilage
Preview
- Topic to be suggested by the customer (editor’s discretion)
- 3–5 questions from a dpn editor to an expert at the sponsor’s company
- Questions to cover products and strategy, as well as investment philosophy and outlook
- 2-page article overall in the dpn magazine, incl. caricature
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
2 page article: € 18,000
3 page article: € 22,000
Crossmedial (2 pages): € 21,500
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
Please send material for special forms of advertising 10 days before the booking deadline with reference to dpn to redaktion@faz-bm.de.
Praxis Talk
Sonderbeilage
Preview
- 3-4 page article overall in the dpn magazine, incl. caricature drawing of the experts, corporate logo and company profile
- approximately 3–6 questions from a dpn editor
- Questions to cover products and strategy, as well as investment philosophy
- Topic to be suggested by the customer (editor’s discretion)
Print area: 176 x 240 mm
Bleed size: 210 x 280 mm
from € 22,000
Ad price 4c/sw (plus VAT)
Bleed sizes: Bleed margin on all sides is 3 mm
(All format specifications: width x height)
Please send material for special forms of advertising 10 days before the booking deadline with reference to dpn to redaktion@faz-bm.de.
Additional information on ad formats
Trim size
210 mm width x 280 mm height
plus 3 mm bleed margin on all sides,
Print area 176 mm width x 240 mm height
Print process
Sheet offset (cover), web offset (inside)
Content (100g/m²) cover (170g/m²)
Wood-free white matt coated paper
Cover with protective coatinging
Preparation
Saddle stitch
Resolution of
Cover: Raster of 80 lines per cm
Content: Raster of 70 lines per cmr
Colors
Euroskala/CMYK
(no special colors such as: Pantone, HKS, etc.)
Profile of cover
Fogra Profil ISOcoated_v2_eci.icc
Profile of content
Fogra Profil ISOcoated_v2_300_eci.icc
Both profiles are available at www.eci.org
File format
Read-only documents: high-resolution PDF file (at least PDF 1.5 or higher)
Printing data
Send to:
advertising@faz-bm.de
Phone: +49 69 75 91-26 28
Proof (optional)
Send to:
L.N. Schaffrath GmbH & Co. KG
Beiproduktverwaltung
Marktweg 42-50
47608 Geldern
Please note
- The format of the ad copy must correspond to the ad.
- Please allow for an additional 3 mm margin per side for bleed ads.
- For bleed ads, important text and image elements must be placed at least 10 mm from the trim edges!
- Orientation crosshairs and format corners must be positioned with sufficient distancing (12 pt.).
- Special colors must be converted into Eurocolor scale!
- Fonts should be converted into vector paths included in the data file. If this is not possible, the fonts – just as for embedded photos or graphics – should be sent with the file. Please do not use modified or truetype fonts.
- When creating a PDF with Adobe indesign, please check the PDF in Acrobat for the presence of Identity-H encoding and convert any of these fonts into paths.
- When compressing files, please only use file compression programs that unpack themselves, such as stuffit or zipit.
- No corrections will be made to delivered files. If corrections are necessary or incorrect printing data are sent, please resend the files.
from 8 ads 4%
from 12 ads 8%
from 20 ads 12%
from 24 ads 16%
All prices are subject to statutory VAT.
Dates and topics
| Issue | Publication date | Advertisement deadline | Deadline for printing materials | Main topic | Events |
| 01/2026 | 2026-02-13 | 2026-01-20 | 2026-01-23 | Macroeconomic outlook for 2026 | |
| 02/2026 | 2026-04-02 | 2026-03-09 | 2026-03-12 | Commodities | Alternative Campus |
| 03/2026 Special issue: Real estate | 2026-05-15 | 2026-04-17 | 2026-04-22 | Real estate | |
| 04/2026 | 2026-06-26 | 2026-06-01 | 2026-06-05 | Liquid Assets |
wir-Forum Familienvermögen, 09.-10. June 2026 Alternative Campus FINANCE Transformation |
| 05/2026 | 2026-08-14 | 2026-07-21 | 2026-07-24 | Admin & Custody | ASSETS & LIABILITIES Convention |
| 06/2026 | 2026-10-09 | 2026-09-15 | 2026-09-18 | Infrastructure | Alternative Campus |
| 07/2026 Special issue: Private Markets | 2026-11-13 | 2026-10-20 | 2026-10-23 | Private Markets | Structured FINANCE |
| 08/2026 | 2026-12-18 | 2026-11-24 | 2026-11-27 | Pension Management |
Roundtable: 360° – Content, Branding & Digital
As experts, we bring you together with decision-makers from the target group to discuss a specific topic.
Click here to see roundtables that have already taken place:
https://www.dpn-online.com/roundtables/
Roundtable package
€ 19,500
price per sponsor (plus VAT)
Roundtable package
dpn Roundtable package
- One expert from the sponsoring company participates in a roundtable discussion
- Up to 15- to 20-page roundtable article in the dpn magazine (print and ePaper)
- Consultation on selection of participants
- Incorporation of company logo at the beginning of the roundtable article
- Networking/lunch following the roundtable discussion
- one full-page advertisement or advertorial in the dpn magazine in the value of € 9,900 (print and ePaper)
- PDF of the roundtable article for sponsoring company’s own marketing purposes
- Online reporting in the dpn newsletter, on the website as well as in Social Media
€ 19,500
price per sponsor (plus VAT)
Dates and topics
| Date | Roundtable | Report in issue | |
| 2025-12-09 | Real Estate Debt | dpn 01/2026 (Feb/Mar) 2026- 02-13 | |
| 2026-03-03 | Fixed Income - Credit | dpn 02/2026 (Apr/May) 2026-04-02 | |
| 2026-03-05 | Digital Assets | dpn 02/2026 (Apr/May) 2026-04-02 | |
| 2026-03-17 | Real Estate | dpn 03/2026 (Special issue Real estate) 2026-05-15 | |
| 2026-05-07 | Emerging Markets | dpn 04/2026 (Jun/Jul) 2026-06-26 | |
| 2026-05-12 | Infrastructure | dpn 04/2026 (Jun/Jul) 2026-06-26 | |
| 2026-06-16 | Investment strategies - active vs. passive strategies | dpn 05/2026 (Aug/Sept) 2026-08-14 | |
| 2026-07-02 | Admin & Custody | dpn 05/2026 (Aug/Sept) 2026-08-14 | |
| 2026-07-14 | CLO | dpn 06/2026 (Oct/Nov) 2026-10-09 | |
| 2026-10-06 | Private Markets | dpn 07/2026 (Special issue Private Markets) 2026-11-13 | |
| 2026-11-10 | Pensions (LDI) | dpn 08/2026 (Dec/Jan) 2026-12-18 | |
| 2026-12-08 | tbc | dpn 08/2026 (Dec/Jan) 2026-12-18 |
Online
Up-to-date. In-depth. Multimedia-based.
dpn-Online is the leading web portal for institutional investors and asset managers, with the dpn newsletter delivering all the important news directly to your inbox twice a week.
per month
per month
subscribers
Website Advertising
Wallpaper
Format in pixels (WxH):
728 x 90 (Top) | 160 x 600 (Right)
€ 3,000
price per month (plus VAT)
Billboard
Format in pixels (WxH):
930 x 250
€ 3,000
price per month (plus VAT)
Half Page
Format in pixels (WxH):
300 x 600
€ 3,000
price per month (plus VAT)
Medium Rectangle
Format in pixels (WxH):
300 x 250
€ 2,500
price per month (plus VAT)
Wallpaper
Format in pixels (WxH):
728 x 90 (Top) | 160 x 600 (Right)
File format:
JPEG, PNG, GIF, RichMedia
File size:
max. 80 KB
€ 3,000
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Our Medium Rectangle online offer automatically includes a free of charge mobile extension.
For full information on available mobile formats (e.g. Adhesion Banner, Leaderboard) please contact eve.buckland@faz-bm.de.
Billboard
Format in pixels (WxH):
930 (Wide: 970) x 250
File format:
JPEG, PNG, GIF, RichMedia
File size:
max. 80 KB
€ 3,000
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Our Medium Rectangle online offer automatically includes a free of charge mobile extension.
For full information on available mobile formats (e.g. Adhesion Banner, Leaderboard) please contact eve.buckland@faz-bm.de.
Half Page
Format in pixels (WxH):
300 x 600
File format:
JPEG, PNG, GIF, RichMedia
File size:
max. 80 KB
€ 3,000
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Our Medium Rectangle online offer automatically includes a free of charge mobile extension.
For full information on available mobile formats (e.g. Adhesion Banner, Leaderboard) please contact eve.buckland@faz-bm.de.
Medium Rectangle
Format in pixels (WxH):
300 x 250
File format:
JPEG, PNG, GIF, RichMedia
File size:
max. 40 KB
€ 2,500
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Our Medium Rectangle online offer automatically includes a free of charge mobile extension.
For full information on available mobile formats (e.g. Adhesion Banner, Leaderboard) please contact eve.buckland@faz-bm.de.
Skyscraper
Format in pixels (WxH):
120 x 600
€ 2,500
price per month (plus VAT)
Superbanner
Format in pixels (WxH):
728 x 90
€ 2,500
price per month (plus VAT)
Advertorial
Format in pixels (WxH):
140 x 190
€ 3,000
price per month (plus VAT)
Skyscraper
Format in pixels (WxH):
120 x 600
File format:
JPEG, PNG, GIF, RichMedia
File size:
max. 40 KB
€ 2,500
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Our Medium Rectangle online offer automatically includes a free of charge mobile extension.
For full information on available mobile formats (e.g. Adhesion Banner, Leaderboard) please contact eve.buckland@faz-bm.de.
Superbanner
Format in pixels (WxH):
728 x 90
File format:
JPEG, PNG, GIF, RichMedia
File size:
max. 40 KB
€ 2,500
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Our Medium Rectangle online offer automatically includes a free of charge mobile extension.
For full information on available mobile formats (e.g. Adhesion Banner, Leaderboard) please contact eve.buckland@faz-bm.de.
Advertorial
Format in pixels (WxH):
140 x 190
File format:
JPEG, PNG
File size:
max. 80 KB
Headline:
max. 50 characters (incl. spaces)
Text:
max. 320 characters (incl. spaces)
Placement:
Advertorials are similar to short news items and consist of an image element and text, including a link to the desired landing page. They are clearly marked as advertisements.
€ 3,000
price per month (plus VAT, agency commission 10%)
Please note
URL of the landing page must be provided.
Deadline for printing materials: 5 workdays before the publication date.
The minimum order is three placements.
Website - special forms of advertising
Sponsored Post
Your individual content embedded on our website.
€ 7,750
price per month (plus VAT)
Sponsored Post
Sonderwerbeformat
A sponsored post puts your individual content in the spotlight – prominently embedded in the editorial environment and on the homepage. You provide the text, images, and videos, which our editorial team will professionally prepare for you.
Package overview:
- Advertorial teaser (max. 3,500 characters incl. spaces)
- Integration of video and audio files and links (e.g. YouTube) possible via iFrame-Code
- Integration into the “dpn” newsletter via banners and advertorials (3 insertions)
- Integration into www.dpn-online.com for one month via banners and advertorials
- Change requests can be implemented in a correction loop
- Insertion on our social media channels
Your benefits:
- Presentation has the “look and feel” of “dpn”
- Presence on all channels
- SEO-optimised insertion
- Performance monitoring included in the cost
Running time:
from 1 month
€ 7,750
price per month (plus VAT)
Headerbanner
Format in pixels (WxH):
728 x 150
€ 1,650
price per placement (plus VAT)
Superbanner
Format in pixels (WxH):
728 x 150
€ 1,650
price per placement (plus VAT)
Advertorial
Format in pixels (WxH):
252 x 132
€ 1,650
price per placement (plus VAT)
Headerbanner
Preview
Format in pixels (WxH):
728 x 150
File format:
JPEG, PNG
File size:
max. 40 KB
Placement:
The placement appears above the newsletter header.
€ 1,650
price per placement (plus VAT)
Please note
URL of the landing page must be provided.
Deadline for printing materials: 5 workdays before the publication date.
The minimum order is three placements.
Superbanner
Preview
Format in pixels (WxH):
728 x 150
File format:
JPEG, PNG
File size:
max. 40 KB
Placement:
The placement will be within the newsletter.
€ 1,650
price per placement (plus VAT)
Please note
URL of the landing page must be provided.
Deadline for printing materials: 5 workdays before the publication date.
The minimum order is three placements.
Advertorial
Preview
Picture format in pixels (WxH):
252 x 132
File format:
JPEG, PNG
File size:
max. 40 KB
Headline:
max. 50 characters (incl. spaces)
Text:
max. 320 characters (incl. spaces)
Placement:
Advertorials are similar to short news items and consist of an image element and text, including a link to the desired landing page. They are clearly marked as advertisements.
€ 1,650
price per placement (plus VAT)
Please note
URL of the landing page must be provided.
Deadline for printing materials: 5 workdays before the publication date.
The minimum order is three placements.
Standalone
Your tailored standalone newsletter to the dpn community.
€ 3,000
package price (plus VAT)
Standalone Newsletter
Sonderwerbeformat
In addition to our content formats, we offer you the exclusive opportunity to send your own personalised stand-alone newsletter to the dpn community. Reach your target group directly and precisely – with the stand-alone newsletter for institutional investors. Place your customised content exclusively in the look and feel of dpn and assert yourself as a leading player in the industry. The special feature here is that the Mailing is sent out in your individual design.
Distributor size:
2.300 recipients
Package overview:
- Header by our editors
- Max. 50 KB
- Max. 728 Pixel width, no restriction on height
- Not recommended: Scriping, Flash or Rich Media
- Balanced proportion of text and images
- All images must be defined in html and linked to the source; do not deliver images separately!
- Editorial credits by our editorial team
- One correction loop included
€ 3,000
package price (plus VAT)
Additional information on online advertising formats
from 8 ads 4%
from 12 ads 8%
from 20 ads 12%
from 24 ads 16%
All prices are subject to statutory VAT.
Events
dpn Events – decision-makers from the institutional investment sector
High-profile events such as the ASSETS & LIABILITIES Convention give you direct access to leading decision-makers in the institutional investment sector – enabling you to present your proposition convincingly at the very point where investment decisions are made.
per year
in person
per year
in person and digital
per year
Webinars
Win new customers – with compelling webinars! Discover the power of innovative online seminars for direct engagement and new customer acquisition. Our webinars deliver your message effectively – personally, interactively, and purposefully. Capture qualified leads, strengthen your brand, and position yourself as an industry expert – all live and digital.
Webinar
€ 12,500
price per webinar (plus VAT)
Webinar
Content support for a webinar by the editorial team:
- Topic area: individual agreement
- Design of the content concept
- Inclusion of a reference client or co-organiser representative
- Moderation of the webinar by an editor from „dpn“
- Conduct of flash polls incl. real-time evaluation
Your added value:
- Complete support including technical infrastructure and technical support
- Media support in the run-up to and after the webinar
- Recruitment of participants through „dpn“ and other media markets of the publishing house (e.g. FINANCE, Der Neue Kämmerer, DerTreasurer)
- Personalized address of the target group via e-mail + invitation mailings incl. integration of the sponsor logo
- List of participants in the follow-up (according to DSGVO after opt-in)
- Project documentation
- Secondary exploitation rights
€ 12,500
price per webinar (plus VAT)
Webinars successfully conducted to date
Media
Rely on reach with relevance: with dpn TV, you position your topics exactly where decision-makers listen, watch – and take action.
dpn TV
Immerse yourself in the fascinating world of finance with dpn TV! Become a pioneer on new media channels with dpn TV and increase your visibility in your field of expertise.
dpn TV Talk
€ 6,950
price per episode (plus VAT)
dpn TV Talk
Package overview:
- Approx. 10-minute recording at the DPN TV studio, featuring a presenter from the FAZ publishing house and an expert provided the partner. Production: entirely completed in one day at the studio
- Integration on the dpn homepage + related topics including ad impressions via banners and advertorial
- Publication on the dpn TV Hub
- Publication on the dpn magazine YouTube channel
- Distribution via social media channels
- Secondary exploitation rights
- Including Standalone Newsletter (2.300 Recipients)
Your added value:
- Pioneer on media channels with customised content
- Presented in the look and feel of „dpn“
- Reach of the dpn community
- Distribution as a podcast
€ 6,950
price per episode (plus VAT)
Current dpn TV episodes
Research
Your access to exclusive B2B insights
F.A.Z. BUSINESS MEDIA | research is your partner for high-quality, tailor-made B2B studies that raise brand awareness, set the agenda and reach decision-makers. With our established network, we specifically target exclusive audiences from business, institutions and the media.
We combine in-depth research expertise with strong reach and effective communication: from precise study design and data collection to the high-profile publication of results. This produces reliable insights that provide guidance, sharpen positioning and enable sustainable dialogue with your stakeholders.
Interested?
Are you interested in advertising or other placement opportunities? Contact us for a tailored consultation.